Proving the benefit of eLearning for your organisation
Last Updated July 20, 2020
Proving the benefit of eLearning is a challenged faced by many. This year’s pandemic forced organisations to adopt remote working (and in turn, learning). However, many are focused on the day their learners can get back to the office and thus, the classroom.
Many organisations do not understand the true benefit of digital learning; even when a case is made for them (such as the current global pandemic). Traditionally, hard-nosed business characters dominate the boardroom. They are much better talkers than they are listeners: they like their numbers fast and their pitches elevator style. This is a stark contrast to L&D experts, who talk the long game: focusing on people development and knowledge sharing.
What causes this disparity? How can we help fill this chasm? On the whole, board executives want to hear about eLearning ROI, cost savings and efficiencies. So when it comes to getting buy-in from the board, knowing a little hard talk can make all the difference.
We need to recast eLearning’s place in the organisation. Connecting the targets faced by the board (e.g. ROI) and the solutions digital learning can provide to help achieve these targets. Now is the time for you to make the true case for digital learning in your organisation, and ensure we don’t roll back in time when Covid-19 is a thing of the past.
Here are our top three tips for achieving buy-in from the board.
1. eLearning delivers ROI
Designing and delivering digital learning programmes cannot be a luxury saved for growth periods. Digital learning improves learner skills and increases employee satisfaction. This not only generates an ROI, but reduces spend long-term; with retraining and churn costs falling. What’s more, L&D professional can now prove this ROI on their content, with LMS metrics and employee satisfaction surveys.
2. Intellectual capital is the new currency
Learning opportunities are now paramount in recruiting top talent. The 2019 LinkedIn Workplace Learning Report showed that 94% of employees would stay at a company longer if there was investment in their learning & development. High performers and the best talent are serious about their professional development. If your organisation wants the best talent, you must invest in learning. Facilitating a learning culture in your organisation is a sure-fire way to ensure you retain top talent.
3. Time is money
Today’s financial decisions are made at super-fast speed. Being an agile workforce, that relishes challenge and change instead of being paralysed by it, is key to being a market leader in the modern world. Effective leaders strive to capture the hearts and minds of their employees. Not only because it is the right thing to do but because it produces better, more stable, corporate earnings and profitability.
In modern organisations, making the right decision is important. But making the right decision faster than your competitors is paramount.
So, there are our three top ways to prove the benefit of eLearning in your organisation. I hope these tips ensure the adoption of ‘learning from home’ isn’t just a fleeting trend in your organisation.
Once you’ve got the board buy-in for digital learning, how will you use eLearning in your organisation? Check out this video from our event in February 2020 to learn how to upskill your employees quickly with video.